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      <image:title>Posts - Marketing Teams Don’t Have a Reporting Problem. They Have a Decision Problem. - What bothered me was how hard it was to track a number down. You’d open someone else’s spreadsheet and have to figure out where the number came from, what formula was being used, whether something had been hard-coded, and whether everyone was even looking at the same version of the truth. That might sound like a reporting problem. But the real cost showed up in meetings. Someone would hear a number, tune out of the conversation, go dig through their own spreadsheet, and come back a few minutes later with an answer. Meanwhile, the actual discussion had moved on. That’s the point where reporting stops being useful. The people weren’t the problem. They were good at what they did. The system just wasn’t making it easy for everyone to work from the same information. Good reporting should reduce the need to investigate the report. A useful reporting system should let you start with the high-level question and work your way into the details without leaving the system. If performance is down, you should be able to ask why. If one market is outperforming another, you should be able to drill into it.</image:title>
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      <image:title>Posts - Five Initiatives to Reduce Your Energy Spend! - Make it stand out</image:title>
      <image:caption>Photos by Rick Mayo &amp; Kristi Mayo | Mile 90 Photography</image:caption>
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      <image:caption>Dru Bru is a brewery and tap room located at Snoqualmie Pass and Cle Elum, WA</image:caption>
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      <image:caption>ARM Global Solutions is a leader in reverse logistics programs for the recycling and return of industrial packaging and product components.</image:caption>
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      <image:caption>Resurgence is a brewery in Buffalo, NY.</image:caption>
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