FELFEL · Case study

See marketing activity alongside qualified demand.

HubSpot funnel reporting · Paid media · Website & SEO

FELFEL’s reporting work brought website performance, paid channels, SEO, and HubSpot funnel stages into a shared view. The starting workflow involved repeated monthly copying across sources.

Replace a recurring assembly task with a shared report

The reporting brief called for both detailed analysis and an overview stakeholders could use together. The delivered dashboard includes an overview, paid media, SEO, website performance, pacing, and social reporting.

Keep lead quality visible

The overview places spend, total leads, marketing-qualified leads, sales-qualified leads, and cost per lead at the top. Channel-level MQL and SQL trends help the team investigate whether more activity is also producing qualified demand.

Paid-channel comparisons and website trends sit in the same reporting environment, so stakeholder reviews can move between marketing inputs and funnel progress.

What the system makes easier

Review marketing activity and HubSpot qualification together.
Investigate channel differences without rebuilding the monthly overview.
Give stakeholders a shared starting point for performance discussions.

This case describes the verified reporting scope and delivered dashboard. It does not claim a measured revenue increase or time-saving result.

Actual FELFEL marketing overview, shared with approval. The report connects spend and lead volume with MQL and SQL trends by channel. Historical figures are not project ROI claims. Select the image to inspect the full report.

Build a reporting system your team can use.

Review the scope and readiness requirements for the related package, or discuss a custom engagement.

Explore HubSpot Pipeline Reporting →

Talk through a custom project · Start with the free Marketing Decision Assessment