Lost & Found · Case study
One client view. One agency-wide rollup.
Cross-channel reporting · Client templates · Agency oversight
Reporting across clients means answering two different questions: what is happening inside this account, and where does the agency need to focus? Lost & Found’s reporting work brought those views into a consistent system.
Bring the sources into the same conversation
The reporting brings channel performance into a shared view: spend, clicks, recorded conversions, cost per lead, and trends. Advertiser and partner filters let the team move from the broader rollup to the account behind a change.
Client reporting and agency oversight serve different users. The client needs a clear account story; the agency needs a repeatable way to compare accounts and identify where deeper investigation belongs.
Keep the overview connected to the detail
The actual report pairs current-period and year-to-date scorecards with channel mix, time trends, and spend by month. That structure lets the team trace a high-level movement into the channel detail without starting another spreadsheet exercise.
“You've been AMAZING to work with on data visualization.”Craig Skalko · Lost & Found
Feedback on prior data-visualization work, October 2026
The value of the reporting system
- Consistent views that make recurring client reviews easier to prepare.
- An agency-level overview that keeps account detail within reach.
- A reporting foundation that can support additional automation and analysis.
This case describes prior client work. The separate 100+ account reporting result belongs to Halstead Media, not Lost & Found. Scope and results vary by engagement.
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