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Tectonic · Case study

Five GA4 properties. One view leadership can use.

GA4 · BigQuery · Multi-site Looker Studio reporting

Tectonic needed a consistent way to understand performance across five websites while keeping each division’s acquisition and content detail accessible. Signal Ridge centralized the properties through BigQuery and built a shared reporting structure.

Make the sites comparable

Separate properties make portfolio reporting slow when every review requires switching views and reconciling definitions. The build brought five GA4 properties into BigQuery and organized the reports around overview, acquisition, content, and division-level questions.

Find the website behind the portfolio trend

The acquisition report compares channel mix by division, then provides channel, source/medium, campaign, and time-series detail. Filters and documented tracking coverage help users understand what is being compared.

In the dashboard walkthrough, the conversation moved from combined performance into individual sites and landing pages. Jason’s intended use was leadership reporting and helping the team decide where content work should focus.

“I like what I'm seeing here and like what we're gonna get.”Jason Clark · Tectonic
During the dashboard walkthrough, August 2026

What leadership gets

  • One portfolio view with a consistent reporting structure.
  • Division detail to locate the source of a change.
  • A reusable data foundation for recurring reviews and future reporting.

This was a custom engagement. Historical recovery and tracking repairs are not included in the fixed Multi-Site GA4 package.

Actual Tectonic acquisition and campaign report. Division and channel comparisons sit beneath a shared KPI overview. Historical snapshot, not a claim of project-driven traffic growth.
Actual Tectonic acquisition and campaign report. Division and channel comparisons sit beneath a shared KPI overview. Historical snapshot, not a claim of project-driven traffic growth. Select the image to inspect the full report.

Build a reporting system your team can use.

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